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Admit One and Cinetec: A Step Change for Cinema Technology Across Europe

At Admit One, everything we build is grounded in long-term relationships, deep industry expertise, and a clear understanding of what cinema operators need to succeed.

Today, we’re proud to share a significant milestone in that journey.

Following more than 20 years of close collaboration, Cinetec has officially joined the Admit One Group, bringing two highly experienced teams together under one integrated organisation.

This isn’t the start of something new.

It’s a step change in what we can now deliver together.

From Partnership to Integration

For over two decades, Cinetec has been a trusted partner to Admit One, acting as our authorised reseller and delivery specialist across Spain, Portugal, and Malta.

During that time, the Cinetec team has led local sales, implementations, and first-line support, building strong, long-standing relationships with cinema operators across the region.

Behind the scenes, both teams have collaborated closely, helping shape the platform and delivering solutions that meet real-world operational needs.

Now, with full integration, we can go further.

“This acquisition is about scale, momentum, and focus. By bringing our teams together, we now have a significantly larger and more connected organisation, allowing us to move faster, develop smarter, and support cinema operators with greater depth across Europe.”

Peter Morton, CEO, Admit One

A Step Change in Capability

By combining our teams under one structure, we’re creating a more connected, better-resourced organisation, built to deliver more, faster, and at greater scale.

This step change is built on three key pillars:

Greater Scale

A larger, integrated team across Europe gives us the capacity to support more customers, with deeper expertise across product, engineering, and delivery.

Stronger Support

By aligning local knowledge with wider group resource and infrastructure, we are strengthening the consistency, responsiveness, and resilience of our support.

Faster Product Development

Closer collaboration between teams allows for faster feedback loops, clearer priorities, and a more focused product roadmap, ensuring we continue to deliver meaningful improvements at pace.

“We’ve always focused on building practical solutions that help cinemas run better. Joining the Admit One Group allows us to take what we’ve built locally and scale it further, faster, with a stronger and more connected team behind the platform.”

Richard Haritver, CEO, Cinetec

Expanding What’s Possible: A1 Data Services

A key part of this integration is the opportunity to build on A1 Data Services, a data, analytics, and CRM platform originally developed by the Cinetec team.

Created in response to real operational challenges faced by cinema operators, A1 Data Services enables better decision-making, smarter marketing, and deeper audience understanding.

With this capability now integrated into the wider group, we can:

  • Make it available to a broader range of Admit One customers
  • Evolve it as part of a unified, group-wide product roadmap
  • Accelerate innovation across data, analytics, and customer engagement

“A1 Data Services is a great example of innovation built directly from customer need. By bringing Cinetec into the group, we can scale that capability globally while integrating its learnings into a single, cohesive product strategy.”

Paul Veal, COO, Admit One

Continuity Where It Matters

While this marks a significant step forward, it’s equally important to emphasise what remains unchanged.

  • The Cinetec team in Barcelona remains in place
  • Existing customer relationships and support structures continue as usual
  • The local expertise customers rely on remains central
This is not about replacing what works.
It’s about strengthening it.

Looking Ahead

The demands on cinema operators continue to evolve, from improving customer experience to increasing operational efficiency and making better use of data.

By bringing Cinetec fully into the Admit One Group, we are better positioned to meet those challenges.

We now have:

  • A more aligned and scalable organisation
  • Stronger foundations for product development
  • Greater capacity to support customers across multiple markets
And importantly, a shared commitment to building technology that genuinely helps cinemas run better.

Ready for What’s Next

This moment is about more than structure.

It’s about creating the platform, capability, and momentum needed to support the industry into its next phase.

  • Two experienced teams.
  • One integrated organisation.
  • A step change in capability.
We’re proud of what this enables—and excited about what comes next.

What could this mean for your cinema?

If you’d like to understand how these changes could support your business, we’d be happy to talk.

Book a conversation with our team

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