E-cigs are the new game in town and a lot of people are all in. From selling to using, the numbers are only growing with e-cigs and this game has been in play for several years now. Amazingly enough, EVERY big tobacco company arrived late to this game. Not one of them had the vision to create the e-cig industry, not one. Oh, but they sure have the money to buy into this game, don’t they?
When one speaks about the e-cig industry, one needs to realize that there are actually two industries here. One is the industry that the big tobacco companies bought, the other industry is the one that isn’t mainstream like the first. It’s not as visible as big tobacco but it is everywhere if you look for it. Big tobacco bought the early fledgling startups that took off like a rocket in their early success. The owners of these early startups that went ballistic sold out cheap in my honest opinion. They were only in it for the money, kind of like big tobacco. These early start up companies sold 1st generation e-cig technology and a lot of people quit smoking traditional cigarettes using these devices, I among them. They do work, there is no doubt about it. If they didn’t work, big tobacco wouldn’t have invested in them. Now big tobacco owns 3 or 4 of these early businesses. The big tobacco industry is now selling 1st generation products that may be convenient, but are also quite costly to use regularly and are very wasteful. I really don’t see big tobacco moving away from these 1st generation cigarette-look-alikes either. These cig-alikes are not rechargeable, non-refillable and designed to be thrown away after they run out of liquid or battery, which ever runs out first, just like a cigarette. Also remember, real cigarettes are biodegradable while 1st generation e-cigs produce moderate non-biodegradable e-waste.
The second industry I spoke of is currently in it’s 3rd or 4th generation of innovation utilizing cutting edge electronics, variable voltage, refillable liquids, large capacity liquid storage and large capacity rechargeable batteries. Some e-cigs can even be programmed to provide an individual with the most custom draw and puff that suits his or her taste to perfection. Also, reusable e-cigs are not disposable, create no e-waste and are extremely economical to use. As much as 90% less expensive to use compared to traditional cigarettes and 70% less than 1st generation products. Big tobacco really can’t compete with this market either without changing their 1st generation product strategy. This second e-cig industry is really the market that all these bogus, “jump on the ban-wagon” non scientific based laws and bans are aimed at, and could possibly hand the entire e-cig industry over to big tobacco, lock, stock and barrel. What a brilliant strategy to save big tobacco from becoming the proverbial buggy whip maker. You see, Big tobacco must survive so all that tax money continues to pour into government. If big tobacco loses out in this war on e-cigs, there will be hell to pay but don’t count on that scenario happening. Big government, big pharmaceuticals and big tobacco as well as anti tobacco groups are doing everything they can to crush e-cig industry #2.
Anti tobacco groups also have a large stake in this game as well. They rely on funding from the government and believe it or not, from big pharma AND big tobacco. If big tobacco loses, so do organizations like the American Lung Association, the American Cancer society, and the American heart association, to name just a few. E-cigs pose a threat to every one of the above mentioned agencies, corporations and organizations. You can believe me when I say that none of these groups cares one bit about your health or mine. All they want are the rivers of money that tobacco and tobacco cessation generates.
You may think just why not tax e-cigs like cigarettes? Well, where there is no harm, there is no legitimate reason to tax. If they are going to tax e-cigs it will have to be a luxury tax or a fun tax or nicotine tax. Anything but what real cigarettes are taxed for which is the harm they cause to humans and the costs involved to treat and care for their victims. They may try to vilify nicotine but the fact remains, nicotine is not a carcinogen and is not harmful to humans except in huge doses. Something that e-cigs or e-liquid are incapable of doing.
So we are all faced with a really big question in this war against e-cigs, and I am not just talking about smokers and vapors but even non-smokers as well. A new and wonderful product has been invented that has the potential to make traditional cigarettes obsolete, possibly within my lifetime. Lung cancer can become a few pages or a chapter in a history book. People can continue to enjoy nicotine, or not, and no one will be harmed in either case. Many unnecessary money sucking groups and organizations can disband because they will have no real cause to march for anymore. The world overall health level will raise and everyone wins and lives longer. Are you for e-cigs or against them? E-cigarettes can not be deemed safe, this is true but, NOTHING in this world is safe. Nothing. Not water, not Gatorade, not cars, not helmets, not roses, not even kittens. But e-cigs are far, far, FAR safer than regular cigarettes. Some published studies believe as much as 99% safer.
Seriously, whether you are a vaper, smoker on non-smoker, what is the right thing to do here? Ban e-cigs? Are you kidding me?