My Take on the marketwatch.com hit piece against electronic cigarettes.
10 things e-cigarettes won’t tell you,
They may be safer, but they also threaten to upend decades of anti-smoking efforts.
To the above little sound byte I say, Big freaking deal. Buggy whip makers didn’t like the invention of the car either.
1 “We’re Big Tobacco in disguise.”
To be quite blunt, this is a lie. Big tobacco bought into the e-cig market several years after e-cigarettes became popular. The e-cigarette industry was doing just fine without them. Big tobacco however, was NOT doing well without us. Market trends showed e-cigarette sales rising while traditional cigarettes sales were falling. To combat these sales losses, Big Tobacco needed to “get into the market or get lost behind it.” It’s as simple as that.
The real e-cigarette market that started everything, at least for me, is far less visible than the Big Tobacco machine’s hype and facade. The really effective personal vaporizers available in the less visible market are what is going to be the big contender in the future. The market I am referring to are the online stores and the local vape shops in the area. As soon as the newly converted e-cigarette users discover the extremely good quality reusable personal vaporizers in this market that are NOT a part of big tobacco, they will never buy another cigarette look-alike style e-cig again. This is not even mentioning the incredible flavors available in the high quality e-liquids available right now that have nothing whatsoever to do with Big Tobacco. If one were to visit a true brick & mortar e-cigarette store in their local area, they would not even see a Big Tobacco product on the shelf. That is the truth.
2. “We can’t promise this won’t kill you.”
I’m sorry, was someone supposed to promise you that? No one ever promised me that. No one ever promised anyone that e-cigs are also orders of magnitude safer than traditional cigarettes either, but they are. You don’t have to be a scientist or a doctor to realize or understand this either. The benefits are very noticeable.
By the way, try telling those 500 or so people that used chantix that it won’t kill them. Er, umm, strike that, I forgot, they are dead… Chantix side effects may include suicidal thoughts or actions? Really? This is being prescribed by DOCTORS? Really? Perhaps all those ANTZ that are making this statement are actually speaking about Chantix and not e-cigarettes.
3. “You didn’t quit smoking.You just think you did.”
Sometimes I feel sorry for these ANti-Tobacco Zealots but, not very often. They just don’t get it. They are so very wrong about electronic cigarettes and because of this, they are a very dangerous group of people to public health. I have not owned a lighter or matches in over three years. I haven’t lit a cigarette in over three years! Does that mean anything? Just remember what Smokey Bear says the next time you hear that e-cigarettes are still smoking, “Where there’s smoke, there’s fire.”
The ANTZ would love to make you believe that E-Cigarette users haven’t really quit smoking but Here’s a news flash, YES!, we most certainly have! They are lying and discrediting vaping. Here is my new slogan, “We vapeorize – and don’t let anyone tell you otherwise.” Vapor is not smoke, and safely enjoying nicotine in vapor is not a crime or anything to be ashamed of. I don’t hear these ANti-Tobacco Zealots screaming about using Snus, patches or gum. None of these things are smoking either yet all eliminate the combustion of tobacco, including the use of e-cigarettes. Why do you think they hate e-cigarettes so much?
4. “We’re advertising like it’s 1960 — while we still can.”
While this statement is not incorrect, it is rather misleading. It is Big Tobacco that is advertising their recently acquired e-cigarette companies products like it’s 1960, not the majority of the e-cigarette businesses and manufacturers. Smaller e-cigarette manufacturers don’t have unlimited advertising budgets like big tobacco does. Don’t confuse Big Tobacco with the majority of smaller e-cigarette manufacturers. Their goals and motives are vastly different. Big Tobacco is motivated by money, pure and simple. While this practice isn’t illegal, it isn’t very moral. The smaller non-Big Tobacco companies are motivated more by helping people kick the cigarette habit and then making an honest living. By the way, advertising e-cigarettes as a safer alternative to regular deadly tobacco products is legal as long as it isn’t making health claims, if they made health claims then it would be going against the FDA.
And while Big Tobacco does state that they are not advertising to children, it can be speculated by opposition groups as much as anyone cares to whether they are or not, I take their word for it. I have seen most of their commercials and I see nothing in them aimed at children.
5. “We defy categorization.”
I don’t believe that this statement is true at all. Just because there are only two categories that deal with nicotine, it doesn’t mean we have to fit into one or the other. E-cigarettes share characteristics of both categorizes. Therefore, I believe e-cigarettes do deserve their own third category. This isn’t defying categorization.
E-cigarettes are non combustible and there is no tobacco leaf involved. They are not tobacco cigarettes or tobacco products. There is absolutely no consumption of tobacco whatsoever.
Nicotine in e-cigarettes is used mainly as a recreational stimulant. Much the same as a 5 hour energy drink, a cup of coffee or a can of Red Bull. Nicotine can be extracted from tobacco leaf or it can be completely synthesized in a laboratory without any tobacco at all. Nicotine is legally sold in FDA approved smoking cessation products. These products can be in the form of a patch, an inhaler, gum or lozenges. All of these products can be used recreationaly but their intended purpose is tobacco cessation. Because e-cigarette manufactures make no medical claims they can not be marketed as pharmaceutical devices however, and rightly so. E-cigarettes are not sold for cessation. They are sold for enjoyment and as an alternative to tobacco cigarettes. It just so happens that they also make wonderful cessation tools too.
Because e-cigarettes are not comparable with smoking and are not marketed as cessation devices, they really should be classified in a new category. A unique category which takes into account that nicotine is a legal consumer product but when vaped it has a unique character, unlike combustible cigarettes plus it does not produce lung polluting smoke for users or bystanders.
6. “We look like cigarettes, but please don’t tax us like cigarettes.”
Some e-cigarette devices look like traditional cigarettes, many others do not. The simple fact that some devices look like cigarettes is not a valid reason to be taxed like cigarettes. This is just about the weakest excuse I’ve heard. Cigarette taxes are in place to “offset rising health costs.” E-cigarettes do not create rising health costs, they lower health costs. The first generation of e-cigarettes look like regular cigarettes because of the market this product is replacing. Regular cigarette smokers can certainly relate to this form factor and because of it, easily move from deadly cigarettes to vapor without any transitional or behavioral problems. Because of the technology behind e-cigarettes, a slender cigarette like tube is not the only form factor that e-cigarettes can come in. E-cigarettes are in their 5th or 6th generation of revisions at this time and most e-cigarettes don’t even look like traditional cigarettes anymore. I believe the cigarette look-alike or, cig-alike form factor will eventually go the way of the dinosaur in the not too distant future. As far as the vapor is concerned, I really don’t need to elaborate on this. Smoke is smoke. Vapor is vapor. Anyone with reasonable intelligence can distinguish one from the other. Just because vapor can mimic smoke is absolutely no reason to tax them like cigarettes. Smoke and vapor are two entirely different things. One is safe and one is not. One raises health costs, and one does not.
7. “Kids love us.”
Again, another nonfactual interpretation. Kids love to be rebellious. Kids will accomplish this any way they can. Kids have been stealing traditional cigarettes from their parents since the dawn of cigarettes. There is no mystery here. This new technology will also be used by a few children, there is no question about it, but there is absolutely no amount of legislation that can ever prevent this from happening either. In the real world it is squarely the responsibility of the parents to keep these products out of their children’s hands and no one else. It is the job of the police to enforce laws. Society as a whole does not desire that any children smoke cigarettes or use e-cigs but it is not societies responsibility to prevent this behavior either. I may want your child to behave better or to mow your unkempt lawn but it’s not my responsibility to make it so. Realistically, the only positive thing about kids using e-cigs is that they are not using deadly cigarettes.
8. “We’re bringing smoking back inside…”
Sorry but another twisting of the truth to the point of a lie. ANTZ just LOVE to call the use of a personal vaporizer or e-cigs smoking. This is simply a lie. E-Cigarettes do not create caustic smoke, release deadly toxins, have no foul smell and they are not a fire hazard. If the accusation were that we seem to be bringing the recreational use of nicotine back inside, then I would say YES, we are. Should adults have a problem with other adults enjoying life when it is not a threat to anyone else? Of course not. Using an e-cigarette indoors is no more smoking than is someone using an asthma inhaler indoors. It is simply not smoking. Published research studies show that “second hand vapor” is absolutely not a danger to humans or animals.
Now as a side note, I can agree that vaping in a restaurant is objectionable and so do most people, but that should be up to the individual business proprietor to allow vaping or not and not the government. The fact remains that there will always be issues where ever food is served and to me, it is understandable. Do the right thing and put it away. There is however no reason that vaping should not be acceptable in bars or lounges, even department stores or malls or parks. No matter how it looks, the fact remains, it is harmless to others. If that bothers some people, I really don’t care, that is their own personal problem.
9. “… concerning Ecig use in an aircraft.”
This is a dicey subject with me. I believe that this is a good place for people to use the patch or gum or Snus. My reasoning is because the air in an airplane is in a closed recirculation system. There is no “air exchange” at 35,000 feet. The air is scrubbed and recirculated. Now do I believe vaping is dangerous or harmful on a plane? no, I don’t but being enclosed in a flying tube with no windows to open is kind of a fine line with me. I would rather keep the air as clean as possible. There are alternative tobacco products that should be able to tie over a smoker or vaper for the duration of an airline flight. I think that would be the most courteous thing to do for all the other passengers breathing the same recirculated air for hours at a time, just as it would be nice if some people didn’t wear too much cologne.
10. “E-joints and e-crackpipes are the new e-cig.”
I really don’t see the relevance of this argument to the original topic at hand. I am sorry but this is not a concern of mine at all. Seriously, what does this have to do with the rising cost of rice in china? We’re talking about nicotine here. I do not use joints or crack. I don’t think any of my friends do either. Let’s please stay on topic, I believe there are studies that show nicotine can help attention deficit disorders.
In conclusion, I think I have covered all 9 of the ANTZ arguments that place e-cigarettes and personal vaporizers in a disparaging light and I await their response on these topics. I really doubt there will be any dialogue here but I can hope anyway. I would love to discuss this further.
As far as number 10. is concerned, please, stay on topic and good luck pissing up that rope. Remember what e-cigarettes were originally designed for, removing carcinogenic combustible tobacco cigarettes from the equation.
kf6hqc & Lisa Belle